Static vs Dynamic QR codes: Making the right choice

At their most basic, static and dynamic QR codes serve different purposes. Think of static QR codes as being "set in stone." Once created, the information they contain is permanent and unchangeable. Dynamic QR codes, on the other hand, store a short URL that can be updated any time without changing the QR code itself. So, why would I even choose static QR-codes when dyanmic ones give me more opportunities?

Cost of QR-codes

The first major difference you'll encounter is cost. Static QR codes are usually free and can be used indefinitely without recurring costs. Dynamic QR codes usually require a subscription to a QR code generation platform. But when you're thinking about cost, then you need to think about the cost of changing and updating QR-codes. It might be better to spend the money on dynamic QR-codes as it will cost you less in terms of time in the long run. If you're using static codes, then you'll need to change the information on the URL the code leads to. If the URL changes, then you're back to square one and need to create a new code and you may also end up with printing and distribution costs if you're QR-codes are on a poster or a product.

Performance differences between static and dynamic QR-codes

The technical architecture of these codes creates some noteworthy performance differences also. Dynamic QR codes typically feature simpler patterns than their static counterparts because they only need to encode a short redirect URL rather than all the destination information. This means:

• Faster scanning and redirection speeds
• More reliable scanning due to less dense patterns
• Better performance with complex content, since the QR code itself only contains the redirect URL

Security differences

When it comes to security, dynamic QR codes offer significant advantages over their static friends. Key security features include:

• Password protection possibilities
• Two-factor authentication options
• Access control based on predefined criteria

These kind of security features are designed to protect against unauthorized access or misuse of QR codes. On top of that, dynamic QR codes can be encrypted to preventing fraudulent activities.

Making your decision

When choosing between static and dynamic QR codes, consider these factors: 1. Will I need to change the URL at some point? Static QR codes work fine for permanent information like: - Contact details - Wi-Fi passwords - Product serial numbers Dynamic QR codes are better for:

• Product information
• Marketing campaigns
• Event schedules
• Restaurant menus

Basically. If you have content that is likely to change from time to time and there's a chance you are going to need a new URL, then go with a dynamic QR-code. 2. Speed and stability If speed is a critical factor for your business, then you should look at dynamic QR-codes. This is not going to be an important factor for everyone and static QR-codes, while slower, are usually acceptable for the average user. But this depends a little on how much data is packed behind your QR-code and even which device is scanning the code. Dynamic codes have a lot less data to decode so they always scan faster.

3. Budget reality For one-off uses or small business needs, static QR codes might make more sense. However, larger organizations or ongoing campaigns often find better value in dynamic codes through:

• Eliminated reprinting costs
• Content update flexibility
• Advanced tracking capabilities
• System integration options

If you have a lot of QR-codes to work with, then a platform to manage all those QR-codes and have them all in one place is also vital. If you're going down this road, then you're likely to get dynamic QR-codes as part of the deal and then you don't even need to debate the topic.