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Guides, insights, and case studies on digital product passports, microsites, and product communication strategies.
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Swedish scout association pilots digital product passports
Creating a direct link to second-hand sales
OCEANR pilots DPP with Kolla
The certified B Corporation OCEANR has just automated the creation of digital product passports for one thousand of its products. Kolla designed and created the passports and automated the process by connecting to OCEANR’s product data in Plytix. The key to a seamless DPP pilot was good quality, well-structured data and a final design that lives and breathes the brand while keeping all stakeholders informed.
O.H. Sjögren driving new income with digital product passports
Furniture company sees clear benefits with communicating directly with its customers via digital product passports.
The latest from the EU when it comes to DPP
Digital product passports are coming but what do you need to put in yours, when do you need to have them ready and what other details do you need to know? Here’s the latest from the EU on DPP to keep you briefed.
How to get started with digital product passports
If you’re feeling a bit overwhelmed about how to sort out digital product passports for your business, then you’re not alone. But help is at hand. Read on and you’ll hopefully go from overwhelmed to just, ermm, ‘whelmed.’
DPP for Small and Medium-sized enterprises
How to create digital product passports if you're a small and medium-sized enterprise
Seven opportunities with DPP from a marketer’s perspective
A golden opportunity to connect with the customer
Comviqs multi-language microsite helps all pre-paid customers
Comviq uses Kolla's microsites to help new customers get started with their prepaid SIM cards
Salems kommun uses microsites to inform residents
Part of the municipality's digital transformation
Digital Product Passports Could Revolutionise the Second-Hand Market
By acting proactively, we can put European companies at the forefront of a global shift where transparency and circularity are established business models – not just regulatory compliance. Below is a translation of an opinion piece by Colm O'Callaghan, managing director of Kolla, published in 'Aktuell Hållbarhet' on June 3, 2025
Törst beverages add microsites to the drinking experience
The award-winning soda ‘Törst’ has started using Kolla’s QR-codes and microsites to take their audience from a physical bottle to a digital experience.
When to use a microsite
Microsites are useful in a number of situations. Here's our top tips.
Our microsite solution
With Kolla’s no-code platform, you can build a microsite in minutes.
What is a microsite
What's a microsite? How does it differ from a landing page or even a homepage? And when should you use one?
When do you need QR-codes
When is a QR-code the right answer and how do you choose between static and dynamic codes?
What is a QR-code
Here's the basics on QR-codes, the different types, how they work and how to make the best use of them.
Making nature reserves accessible with Kolla
A QR-code in a nature reserve gives the visitor quick access to the right information at the right time. It enhances the experience and helps municipalities save time when updating information.
Static vs Dynamic QR codes: Making the right choice
If you’re delving into the world of QR-codes, then your soon going to have to make a decision: static or dynamic codes?
Kolla's Digital Product Passport Solution
We have adapted our microsite platform to automatically create branded microsites and QR codes. By accessing the right information from a company’s database or databases, we can gather, sort and communicate that information in an easily-digestible way. Our solution doesn't just help you fulfil legal DPP obligations but can also support and enhance your brand.
Should every product have its own homepage?
Brands often want to go out of their way to talk to their customers and be there where they are. Building brand loyalty is a time-consuming task that requires care and attention. And consumers have high expectations - they expect a seamless experience whether they're opening the box on a new product or using a service.
What is a Digital Product Passport
What is Digital Product Passport
Solhemmet uses Kolla for marketing at events
Solhemmet builds premium living accommodation for seniors in Sweden. Every successful building project requires buy-in from a range of political interests, organisations and individuals in the local community. It means that a big part of the Solhemmet assignment is communicating its value before starting any project. To succeed, Solhemmet is using Kolla as an integral part of its marketing and communications.
6 Top tips to building successful microsites
While regular websites try to be everything to everyone, microsites shine by doing one thing exceptionally well. Microsites typically consist of just a few pages dedicated to a specific product, campaign, or initiative. This focused approach allows for specialized design, targeted messaging, and streamlined user journeys that might get lost in the broader context of a main website.
How to connect a connected doorbell – Kolla and the Doro story
“For us, Kolla was the perfect match,” says Marcin Zielinski, Product Manager at Doro, jumping straight to the conclusion. The phone and smart device company Doro is currently using Kolla to help market their new connected doorbells to seniors.
The QR-Code Explosion
QR codes and microsites have emerged as powerful tools for connecting physical products with digital experiences. The numbers speak for themselves: QR code creation has increased by 238% from 2021 to 2023, and the trends show no signs of stopping.
Microsites improving customer service for Branäs
A QR-code in every home gives guests the right information at the right time. When guests arrive at a ski resort, they just want to get into their accommodation, pick up their skis and hit the slopes; a seamless skiing experience. It’s easier said than done.
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